The Blinded by Fear engraving: two hands pressed over a face
Chapter I — Blinded by Fear

Live Life Wrong

Live Life Wrong, in red brush lettering
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Chapter I · Just landed

New Arrivals

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Chapter I · The campaign

Lookbook

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Blinded by Fear hoodie in black, climbing a concrete stairwell
Blinded by Fear tee in bone, in a bodega aisle
Blinded by Fear hoodie in bone, walking through a sunlit concrete room

Chapter I as it is worn. Concrete, a stairwell, a bodega, one afternoon.

The Manifesto

Embrace your unique path.

Welcome to Live Life Wrong, where we celebrate individuality and empower you to carve your distinct journey. Our house is a tribute to those who bravely challenge norms, defying societal pressures to embrace their authentic path.

Discover the joy of flaunting your uniqueness through our fashion, and be inspired to lead a life unburdened by others’ expectations. Join us in the exhilarating adventure of living life on your terms.

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Since birth · Property of LLW

The Registry

Every piece ships with its own number, written into the registry the moment it is bought. The number is the proof it is ours, and the record that it is yours.

  • Numbered once
  • Registered at purchase
  • Verifiable by anyone
How the registry works
Certificate ofAuthenticity
Edition

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Nº000/ —
Chapter
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Registered
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For the house
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The number is printed on the label inside the piece.

Numbers and dates only. No names.
Chapter I · Eight pieces

The Collection

Printed once, never restocked
Blinded by Fear tee in bone, worn in a bodega aisle
TeesShop tees
 Blinded by Fear hoodie in black, climbing a concrete stairwell
HoodiesShop hoodies
 Property of LLW tee in white, the cherub on the back
Numbered editionsShop editions
View the Full Collection